Dominating search in Finance: FinTrack Solutions

A financial analytics firm needed to recover from a Google core update penalty and reclaim their position as an industry leader.

The Challenge

FinTrack Solutions saw a 40% drop in organic traffic overnight after a Google algorithm update. Their site had accumulated technical debt, poor internal linking, and content that was no longer meeting E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.

The Solution

We performed a comprehensive SEO audit and implemented a three-pillar recovery strategy:

• Technical overhaul: Fixing crawl errors, improving Core Web Vitals, and implementing advanced Schema markup.
• Content optimization: Rewriting top-tier pages to meet high E-E-A-T standards and user intent.
• Authority building: A targeted digital PR campaign to acquire high-quality, relevant backlinks.
• UX improvements: Reducing bounce rate by making the financial data more readable and interactive.

#1

Ranking for 15+ High-Competition Keywords